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Citroen and Polestar resolve five-year badge dispute

Volvo

Citroen has withdrawn legal claims against the Swedish-Chinese Polestar, in which it accused the latter of copying elements of its trademark.

The case has been going on since 2017, when Geely and Volvo Cars, which is part of it, separated Polestar into a separate brand and legal entity. Citroen filed a lawsuit against the newly formed company, which stated that the emblem of the Swedish-Chinese brand is confusingly similar to the Citroen badge, since it also contains chrome chevrons, only folded in a different way (in the form of a four-pointed star).

In 2020, a court in France dismissed a claim for plagiarism of the emblem's design, saying the resemblance was negligible. But at the same time, Citroen has won an infringement clause on the chevrons because Polestar has similar configurations and proportions to the French automaker's old badges. The judge decided that the Swedish-Chinese company could benefit from this similarity. Polestar was ordered to pay 150,000 euros to Citroen in compensation for trademark infringement. Due to the decision, since 2020, Polestar could not officially sell its cars in France, Citroen even tried to achieve an extension of such a ban to the entire European Union.

Now the parties have entered into a settlement agreement, the details of which are not disclosed. But Polestar is said to have now gained access to the French market.

Recall that Citroen is part of the transnational concern Stellantis, and Polestar is part of the Chinese Geely.

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