Nissan Motor reported that in the three weeks since it began accepting orders for the new Sakura electric kei car in Japan, 11,000 of these vehicles have been prepaid, higher than expected.
Marketers Nissan analyzed the structure of demand. Most Sakura buyers already own one or two cars. 71% of customers are over 50 years old, 36% of customers choose a car in the top configuration G. The most popular body color is "white pearl" (share - 21%).
Live sales of the Nissan Sakura will start on June 16th. The starting price of a kei car in Japan is 2,333,100 yen.
Soplatform Mitsubishi eK Cross EV was not so successful - in three weeks and until June 12, 3,400 people ordered it. Shipments to customers also start on June 16, the price of the car is from 2,398,000 yen.
Recall that Nissan Sakura and Mitsubishi eK Cross EV, built on a single base, were presented on May 20. The length and width of the new products are 3395 and 1475 mm, respectively, and the height is 1655 mm. On Sakura and eK Cross EV, the engine is installed in the front, respectively, the front wheels are driving. The maximum motor power is 47 kW (64 hp), achieved in the range of 2302-10455 rpm, the maximum torque is 195 Nm in the range of 0-2302 rpm. The traction lithium-ion battery has a capacity of 20 kWh and is mounted under the floor of the body, which lowers the vehicle's center of gravity. The power reserve at full charge reaches 180 km.
Nissan talks about super-successful sales of the new electric key car
